Marketing a business on the web requires a sound business strategy. Many companies have failed because they were unrealistic. They spent too much on advertising and wildly overestimated their potential revenues. In short, they did not have a good business model.

The Small Business Administration, by contrast, estimates a 39% increase in revenues per year for companies that add web sites to existing businesses.   Would you be happy with a 25% increase in sales revenue? What if 50% of those increased sales came from new customers? The SBA analyzed companies that added Internet services to their traditional business operations and found 50% of the Internet customers were new clients.