- A Customer Mailing List of 1,000 names is a good place to start
looking for increased sales. Use your normal advertising channels
and add an announcement of your new web sites and address.
- Look for Sales of 3 to 10% from your existing customer base, especially
if your business is regional and it takes more than 15 minutes to
drive to your store.
- Use a Base Rate of 3 to 5% of your current Annual Gross to spend
on a Web Presence - spend more if you want a more advanced site. Expect
no profit the first year, but a decent profit after 3 years.
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