Marketing for the Internet Age
Google Advertising Campaigns
Effective advertising Campaigns on the Web can be less expensive than you may think. For clients with a small regional business, online advertising can be targeted to a radius of 25 miles to 200 miles from your store location. Because the radius is small, your costs for click ads to your site can be very inexpensive. Campaigns start at $600 for set up, monitoring, and refining the ads for 1 month. Google will bill you directly for the click-throughs to your account, and you can set a daily limit on how much you are willing to spend on a campaign, so you will never break your budget.
Marketing Strategies
Regional Marketing - one of the most effective methods for advertising your site is a coordinated media campaign coupling online strategies with traditional marketing techniques. Targeted mail campaigns, magazine, billboard, and radio ads can be used to magnify regional awareness of your web business. If you have a traditional retail outlet store, a web site can increase your sales up to 25 percent per year.*
National Marketing Campaigns. If you have a niche product, you may be able to market your site far less expensively than you might expect. However, if you are serious about developing an ongoing national clientele, you need to consider creating a community site. Monthly magazines, news releases, industry updates, email lists, and database services are necessary marketing tools to help you keep your customers informed and interested.
Our goal is to bring you a fair return for your investment in advertising and web development. We will develop a strategy that meets your budget. See if you are ready for the market here.
If you want to check our references or discuss strategies, please give us a call or write us . We'll be happy to help you evaluate your market potential.
For Education, see our Essential Marketing Strategies for the Internet or any Business
* According to the Small Business Administration figures and Jupiter Research for 2003.
Marketing on the Web... The Design Imperative
Through patient development of web sites and simple advertising strategies, my clients have seen an increase of revenues over $100,000 this year alone.
Effective Marketing on the Web takes more than simply getting listed in a search engine. In order to be ranked highly in places like Yahoo™ you need a well-designed site, because Yahoo will only list and rank your site if it meets certain quality criteria. All the marketing in the world will not help you if your site is poorly designed. Peterson Design Studio is the first step in a complete online marketing package for you or your company.
Peterson Design
111 S. Magnolia Dr.
Butler, PA 16001
724-482-2015
