A Conservative Figure: Increased Sales of 5% for Companies going online is Conservative 60% of Companies using the Web say 23% of their sales are over the Internet A Sea Change is Taking Place: Revenue Streams are Shifting from Traditional Sales to Online Sales 30% of all Business Sales will be done on the Internet by 2005 or sooner Businesses not one the Web Will Lose  Customers 50% of All Web Sales are from New Customers 94% of all Internet Sales will come at the expense of traditional retail stores! Web Customer Demographics: Higher Income Clientele with more disposable income. More Impulse buying