and Web Design
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Jefferis Kent Peterson Pres.
111 S. Magnolia Dr.
Butler, PA 16001
Welcome to Peterson Design
We have a full complement of marketing programs, hosting options,
Web and Flash site design packages.
The Web history of Jefferis Peterson's Internet Design Studio dates
back to 1993. Check out the history
section for glimpse of our pioneering web work in electronic
magazines and journals, or see a portfolio
of award winning designs and Flash work.
We now have a new section of free travel
photography for your commercial use. All the photographs
you see on this site are original photos taken by Jefferis Peterson.
In partnership with DVI Studios/Sound and Stage Productions, Peterson
Sales now offers a full range of digital video and audio production
services, including web streaming and compression, QuickTime, Real
Audio, Real Video, and Windows Media Player services. We can master
your CD production or film your commercial or instructional video
on location. For more information,
please do not hesitate to give us a call or drop us a line.
, a Web pioneer, produced one of the first magazines
distributed over the Internet in 1993. The e-journal was called O
. It was distributed on Common Ground
and text for Windows and Macintosh users.
Jefferis was also one of the first to produce full academic courses
for the internet. He became a developer of online education services
for The Center For Biblical Literacy,
and he worked with that
agency until 1998. Some of this early work is now available on The
In 1999, Jefferis launched Peterson Sales
, as a web design and
marketing company. His designs have already won several "Top Site" awards
for his clients on places like NBCi and Christsites. He coordinates
marketing campaigns and video productions for his clients.
Jefferis is also an inventor, and through his inventions and marketing
he helped establish Pyne
a manufacturer of hardware for the grocery
industry. Through his work in a Pittsburgh trade agency, he marketed
thousands of different retail and wholesale products. He has over 12
years of experience in marketing and sales.
Marketing campaigns and Editorial Services include:
- American Community Training Services - Bringing
the Corporate Resources of America to the Inner City.
- Editor and Contributing Writer to The Pastor's Staff: The
Essential Resource for Running a Church
- African-American Leadership Council - an Educational
- Dorris Development Services - A Real Estate Development
us if we may be of service.
Marketing The Web
The Design Imperative
Effective Marketing on the Web takes more than simply getting
listed in a search engine. In order to be ranked highly in places like
you need a well-designed site, because Yahoo! will only list and rank
your site if it meets certain quality criteria. All the marketing in
the world will not help you if your site is poorly designed. Peterson
Sales' design service is the first step in a complete online marketing
package for you or your company.
Search Engine Strategies
Search Engine listing and promotion of your site is a full
time pursuit. Peterson Sales has online promotion packages starting
at $4,000, with a recommended package of $15,000 for the first 2 months.
These packages include coordinated news releases and many proven strategies
for bringing viewers to your site.
Marketing Online with Traditional Media
Regional Marketing - one of the most effective methods for advertising
your site is a coordinated media campaign coupling online strategies
with traditional marketing techniques. Targeted mail campaigns, magazine,
billboard, and radio ads can be used to magnify regional awareness of
your web business. If you have a traditional retail outlet store, a
web site can increase your sales up to 25 percent per year.*
National Marketing Campaigns. If you have a niche product, you
may be able to market your site far less expensively than you might
expect. However, if you are serious about developing an ongoing national
clientele, you need to consider developing a community site. Monthly
magazines, news releases, industry updates, email lists, and database
services are necessary marketing tools to help you keep your
customers informed and interested.
We don't believe in marketing hype, but neither do we believe that
you must spend billions of dollars to create a market share. If you
want to check our references or discuss strategies, please give us a
call or write us.
We'll be happy to help you evaluate your market potential.
* According to the Small Business Administration
figures, for 1998.
Marketing Options on the Web
Package Prices for Websites with Mobile Features
All Packages Now Include Mobile Phone & HTML5 Compatibility.
Because Apple has made its platfrom incompatible with Flash, we are now moving away from Flash designs and using HTML5 interactivity instead. New sites will be built from the ground up with mobile phones in mind. Mobile phone access to client websites is now approaching 20% of the visits made to the sites.
Package 1 - Complete E-Commerce Site Design, Web hosting, and Email boxes:
Package includes: - Web site graphic design and layout, text copy,
with animation elements [animation accents/banners]. Photo preparation and compression for web of your
original photography.† Stock Photography. - 1 year Web hosting and Email
mailboxes [In subsequent years, the annual hosting fee would be $300
per year.] - Search engine preparation and submission to automated
search engines. Search Engine Preparation and submission to Google, BING, and Open Directory, Analytics Tracking for effectiveness.
Package 2 - Single Site Design, Web hosting, and Email boxes: $1,500
- $2,000 - Web site graphic design and layout, text copy,
- Photo scanning and compression for web of your original photograph.†
Stock Photography. - 1 year Web hosting and Email mailboxes [In subsequent
years, the annual hosting fee would be $300 per year.] - Search engine
preparation and submission to automated search engines. Search Engine Preparation and submission to Google, BING, and Open Directory, Analytics Tracking for effectiveness.
Package 3 - Single Site Design, Web hosting, and Email boxes: $1000
-$1,700 - Up to 7 pages - Web site graphic design and layout, text
copy - 1 year Web hosting
and Email mailboxes [In subsequent years, the annual hosting fee would
be $300 per year.]
*Packages are examples. Prices vary according to client requirements.
† (Base price includes up to 100 images)
E-Commerce Options and Database Services - Prices for e-commerce packages vary greatly. For small accounts with
few items, there are low cost credit card services which have no monthly
fees. Or, if you wish to use your existing retail merchant account and
phone in all transactions, you can add Internet sales to your retail
business without a large expense. However, as your online business increases,
these options are no longer practical.
Additional line items:
- - Mail management of clients - if needed, $35 per month.
- - Brochure and business card design $350 (with web package) plus printing
- - Digital and Analog Video Services and Streaming Media
- $500 - $15,000
- - Prep and submit small site to top 50 - 100 free search engines
Hourly Rate: $50.00
- You Get What You Pay For
If you want
an original site, you need to be willing to pay for the time for the
artist to design and create unique layouts. A stock page can be put
up in a day, a page with original graphics may take 3 weeks to develop!
advertising Campaigns on the Web can run into millions of dollars and
may include a coordinated effort in print, radio, and television. For
larger media campaigns, Peterson Sales.Net uses subcontractors and advertising
agencies. For targeted marketing campaigns for under $500,000, may we
suggest you consider our
Sample Client Sites
Digital Video and Sound
Digital Video For Web Sites
Digital Video and Animation Services are provided by Peterson
Sales in cooperation with DVI Studios. DVI offers commercial,
industrial, documentary, and instructional film services. DVI is
a coop partner with Peterson Sales, and together we offer CD-ROM and DVD
preparation, Web compression and Web streaming services for QuickTime,
Real Video, RealAudio, and Windows Media Player. Flash Animation Services
are provided by Jeff Peterson. Part of his portfolio is available online
under the Flash menu. 3D and Shockwave services are also available.
Peterson Sales now
offers a full range of digital video
and audio production services,
including web streaming and compression, QuickTime, Real Audio, Real
Video, and Windows Media Player services. We can master your CD production
or film your commercial or instructional video on location. For more
information, please do not hesitate to give us a call or drop us a line.
video for web streaming: $50 per finished minute
$50 per format: Quicktime, Real
Video/Audio, Windows Media
Compressed for Variable Connection Speeds:28k & 56K
Modem, ISDN, Cable and DVD Video Compression Technology
Digital and Analog Video Compression Services and
Streaming Media - $500 - $15,000
Prices vary according to client requirements.
Rate: $300.00 per hour
Voice, Audio, and Original Music
Composition and Sound Production - Jefferis Peterson has composed
music and instrumental pieces which are played around the world. Original
musical pieces are available for commercial license or you may commission
an original work. Royalty and license agreements will vary according to
the intended distribution. [Most popular pieces to date are Invention
#1 and Come to the Table, which you may hear at the link above].
Peterson Sales' cooperative partner, Sound and Stage Productions,
offers studio production services for sound. We have professionals
to provide voice overs for your original text, or we can record and
produce your original or licensed musical tracks for distribution on the
Web, CD, VHS, and Beta.
Targeted Web Magazines
One of the unique services offered by Peterson Sales is the creation
of targeted web magazines. In 1994, Jeff Peterson produced one of the
first e-magazines distributed over the internet.
In traditional advertising, you may spend millions of dollars in an effort
to create brand loyalty and name recognition. For a fraction of that cost,
you can create an online, monthly magazine featuring stories and news
of the industry which appeal to your clientele. You target your market
for the highest return on your money.
Each monthly issue will include stories about your store or business,
highlight new items, list special sales and featured products. The web
pages are linked to your catalog, sales, and ordering information. Regular
newsletters are sent to invite subscribers back to the web site to see
what's new. The benefit of creating your own target market customer base
on the web is that you do not waste your advertising dollars. You can
spend millions of dollars on the Web, hoping to gain a few clients; or,
you can spend much less to create your own market share. The choice is
Prices start at $50,000 USD