Flash and Web Design
online Marketing
Peterson
Design Studio
Online
since 1993
[The following links take you to picture content. Choose TOP links to take you to this page's index]]
Free
Original Photography
Digital
Video and Sound
Marketing
Services
Web Packages
E-Magazines
Portfolio
Jefferis Kent Peterson Pres.
Peterson Sales
111 S. Magnolia Dr.
Butler, PA 16001
724-482-2015
Welcome to Peterson Design Studio
We have a full complement of marketing programs, hosting options, Web and Flash site design packages. The Web history of Jefferis Peterson's Internet Design Studio dates back to 1993. Check out the history section for glimpse of our pioneering web work in electronic magazines and journals, or see a portfolio of award winning designs and Flash work.
We now have a new section of free travel photography for your commercial use. All the photographs you see on this site are original photos taken by Jefferis Peterson.In partnership with DVI Studios/Sound and Stage Productions, Peterson Sales now offers a full range of digital video and audio production services, including web streaming and compression, QuickTime, Real Audio, Real Video, and Windows Media Player services. We can master your CD production or film your commercial or instructional video on location. For more information, please do not hesitate to give us a call or drop us a line.
History
Jefferis Peterson, a Web pioneer, produced one of the first magazines distributed over the Internet in 1993. The e-journal was called O Theophilus. It was distributed on Common Ground with graphics and text for Windows and Macintosh users.
Jefferis was also one of the first to produce full academic courses for the internet. He became a developer of online education services for The Center For Biblical Literacy, and he worked with that agency until 1998. Some of this early work is now available on The Scholar's Corner
In 1999, Jefferis launched Peterson Sales, as a web design and marketing company. His designs have already won several "Top Site" awards for his clients on places like NBCi and Christsites. He coordinates marketing campaigns and video productions for his clients.
Jefferis is also an inventor, and through his inventions and marketing he helped establish Pyne Tree Enterprises a manufacturer of hardware for the grocery industry. Through his work in a Pittsburgh trade agency, he marketed thousands of different retail and wholesale products. He has over 12 years of experience in marketing and sales.
Marketing campaigns and Editorial Services include:
- American Community Training Services - Bringing the Corporate Resources of America to the Inner City.
- Editor and Contributing Writer to The Pastor's Staff: The Essential Resource for Running a Church
- African-American Leadership Council - an Educational Ministry
- Dorris Development Services - A Real Estate Development Company.
Please Contact us if we may be of service.
Marketing The Web
The Design Imperative
Effective Marketing on the Web takes more than simply getting
listed in a search engine. In order to be ranked highly in places like
Yahoo!™
you need a well-designed site, because Yahoo! will only list and rank
your site if it meets certain quality criteria. All the marketing in
the world will not help you if your site is poorly designed. Peterson
Sales' design service is the first step in a complete online marketing
package for you or your company.
Search Engine Strategies
Search Engine listing and promotion of your site is a full
time pursuit. Peterson Sales has online promotion packages starting
at $4,000, with a recommended package of $15,000 for the first 2 months.
These packages include coordinated news releases and many proven strategies
for bringing viewers to your site.
Marketing Online with Traditional Media
Regional Marketing - one of the most effective methods for advertising
your site is a coordinated media campaign coupling online strategies
with traditional marketing techniques. Targeted mail campaigns, magazine,
billboard, and radio ads can be used to magnify regional awareness of
your web business. If you have a traditional retail outlet store, a
web site can increase your sales up to 25 percent per year.*
National Strategies
National Marketing Campaigns. If you have a niche product, you
may be able to market your site far less expensively than you might
expect. However, if you are serious about developing an ongoing national
clientele, you need to consider developing a community site. Monthly
magazines, news releases, industry updates, email lists, and database
services are necessary marketing tools to help you keep your
customers informed and interested.
We don't believe in marketing hype, but neither do we believe that
you must spend billions of dollars to create a market share. If you
want to check our references or discuss strategies, please give us a
call or write us.
We'll be happy to help you evaluate your market potential.
* According to the Small Business Administration
figures, for 1998.
Marketing Options on the Web
- Targeted Electronic Magazines - Free to your Client Base
- Flash
Designs - Multimedia for the Web
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Packages For Web Sites
Package 1 - Complete Dual Site Design, Web hosting, and Email box:
$3,500*
Package includes: - Web site graphic design and layout, text copy, with
Flash interactive elements [animation features]. Parallel, non-Flashed
site for older browsers and accessible for people with disabilities,
compatible with current browsers. - All photo scanning and compression
for web of your original photography. Stock Photography. - 1 year Web
hosting and Email mailbox [In subsequent years, the annual hosting fee
would be $240 per year.] - Search engine preparation and submission to
automated search engines.
Package 2 - Single Site Design, Web hosting, and Email box: $1,500
- $2,000 - Web site graphic design and layout, text copy, non-Flashed
site for older browsers and accessible for people with disabilities,
compatible with current browsers. - Photo scanning and compression for
web of your original photography. Stock Photography. - 1 year Web hosting
and Email mailbox [In subsequent years, the annual hosting fee would
be $240 per year.] - Search engine preparation and submission to automated
search engines.
Package 3 - Single Site Design, Web hosting, and Email box: $750
-$1,200 - Up to 7 pages - Web site graphic design and layout,
text copy, non-Flashed site for older browsers and accessible for
people with disabilities, compatible with current browsers. - 1 year
Web hosting and Email mailbox [In subsequent years, the annual hosting
fee would be $250 per year.]
*Packages are examples. Prices vary according to client requirements.
E-Commerce Options and Database Services -
Prices for e-commerce packages vary greatly. For small accounts with few
items, there are low cost credit card services which have no monthly fees.
Or, if you wish to use your existing retail merchant account and phone
in all transactions, you can add Internet sales to your retail business
without a large expense. However, as your online business increases, these
options are no longer practical.
For as little $45 per month, plus merchant account fees, you can put up
a catalog of merchandise for automated, online sales. These static catalogs
must be updated manually. For larger businesses, you need high end database
services, searchable inventories, customer tracking, and an easily updated
cataloging system. Prices for such services start at $5,000.
- - Mail management of clients - if needed, $35 per month.
- - Brochure and business card design $350 (with web package) plus printing costs.
- - Digital and Analog Video Services and Streaming Media - $500 - $15,000
- - Prep and submit small site to top 50 - 100 free search engines
- $300
Hourly Rate: $50.00
Remember - You Get What You Pay For
If you want an original site, you need to be willing to pay for the time for the artist to design and create unique layouts. A stock page can be put up in a day, a page with original graphics may take 3 weeks to develop!
Effective advertising Campaigns on the Web can run into millions of dollars and may include a coordinated effort in print, radio, and television. For larger media campaigns, Peterson Sales.Net uses subcontractors and advertising agencies. For targeted marketing campaigns for under $500,000, may we suggest you consider our E-Magazine Program?
Sample Client Sites
Flash Enhanced Sites |
Jewelry WebSites & Database Services |
Joden
World Resources (Signature Site) |
|
| We-Buy-Diamonds.com | |
Flash Logos & Intros |
Businesses / Real Estate |
AVIFOODSYSTEMS, INC. Site integration & Co-management |
|
CounterFX |
|
Media Displays |
|
SpaceTraveler.com™ |
NBCi "TopSite" Award
Winner |
Pyne
Tree Packaging B2B - Commercial Print Services |
|
City Wide Advertising |
Non-Profit and Ministry Sites |
| Slippery Rock Community Pages Slippery Rock Housing (over 10,000 visitors a year to both sites) |
Isaiah 61 Ministries Isaiah House Publishing IMC Church of New Castle |
Renewed Life Counseling (for sale) |
|
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Digital Video and Sound
QuickTime
RealVideo/Audio
CD/DVD
Web Streaming
Animation/Voice
Original Music
Digital Video For Web Sites
Digital Video and Animation Services are provided by Peterson Sales in cooperation with DVI Studios. DVI offers commercial, industrial, documentary, and instructional film services. DVI is a coop partner with Peterson Sales, and together we offer CD-ROM and DVD preparation, Web compression and Web streaming services for QuickTime, Real Video, RealAudio, and Windows Media Player. Flash Animation Services are provided by Jeff Peterson. Part of his portfolio is available online under the Flash menu. 3D and Shockwave services are also available.Peterson Sales now offers a full range of digital video and audio production services, including web streaming and compression, QuickTime, Real Audio, Real Video, and Windows Media Player services. We can master your CD production or film your commercial or instructional video on location. For more information, please do not hesitate to give us a call or drop us a line.
Compress video for web streaming: $50 per finished minute
$50 per format: Quicktime, Real Video/Audio, Windows Media
Compressed for Variable Connection Speeds:28k & 56K Modem, ISDN, Cable and DVD Video Compression Technology
Digital and Analog Video Compression Services and Streaming Media - $500 - $15,000
Prices vary according to client requirements.
Studio Rate: $300.00 per hour
Sound,
Voice, Audio, and Original Music
Music Composition and Sound Production - Jefferis Peterson has composed music and instrumental pieces which are played around the world. Original musical pieces are available for commercial license or you may commission an original work. Royalty and license agreements will vary according to the intended distribution. [Most popular pieces to date are Invention #1 and Come to the Table, which you may hear at the link above]. Peterson Sales' cooperative partner, Sound and Stage Productions, offers studio production services for sound. We have professionals to provide voice overs for your original text, or we can record and produce your original or licensed musical tracks for distribution on the Web, CD, VHS, and Beta.
Targeted Web Magazines
One of the unique services offered by Peterson Sales is the creation
of targeted web magazines. In 1994, Jeff Peterson produced one of the
first e-magazines distributed over the internet.
In traditional advertising, you may spend millions of dollars in an effort
to create brand loyalty and name recognition. For a fraction of that cost,
you can create an online, monthly magazine featuring stories and news
of the industry which appeal to your clientele. You target your market
for the highest return on your money.
Each monthly issue will include stories about your store or business,
highlight new items, list special sales and featured products. The web
pages are linked to your catalog, sales, and ordering information. Regular
newsletters are sent to invite subscribers back to the web site to see
what's new. The benefit of creating your own target market customer base
on the web is that you do not waste your advertising dollars. You can
spend millions of dollars on the Web, hoping to gain a few clients; or,
you can spend much less to create your own market share. The choice is
yours.
Prices start at $50,000 USD